In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. The vast majority of videos on YouTube are free to view and supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos.
- Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
- In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube.
- Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.
- It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users.
- In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.
First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. As of June 2017update, the first season of YouTube Originals had received 250 million views in total. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD. The next year, the site celebrated its „100th anniversary“ with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a „TEXTp“ mode which rendered video imagery into ASCII art letters „in order to reduce bandwidth costs by $1 per second.“
It also found more „mainstream-adjacent Conservative creators“ gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have „surprising implications“ for the dissemination of culture and even the future of classical music. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. YouTube, a video sharing platform, pin up online casino has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization.
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In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by Apple, Prime Video and Roku.
YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation.
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The next year, YouTube added a music button to the video bar that played samples from „Sandstorm“ by Darude. A video of two presenters announcing the nominated videos streamed live for 12 hours. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.
The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a „new layout“. Kremlin spokesperson Dmitry Peskov labeled the court decision as „symbolic“ and warned Google that it „should not be restricting the actions of our broadcasters on its platform.“ In July 2023, YouTube removed the channel of British journalist Graham Phillips, active in covering the war in Donbas from 2014. In June 2022, the War Gonzo channel run by Russian military blogger and journalist Semyon Pegov was deleted. In 2021, two accounts linked to RT DE, the German channel of the Russian state-owned RT network, were removed for breaching YouTube’s policies relating to COVID-19. Should the uploader want to monetize the video again, they may remove the disputed audio in the „Video Manager“.
On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting a claim by The Daily Dot that the views had been deleted due to a violation of the site’s terms of service, which ban the use of automated processes to inflate view counts. The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension. In 2014, YouTube announced a subscription service known as „Music Key“, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total.
Revenue to copyright holders
The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users‘ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program.
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On April 6, 2017, YouTube announced that to „ensure revenue only flows to creators who are playing by the rules“, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with „restricted mode“. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos.
- President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the „YouTube Generation“.
- I can discover new creators and learn about topics I’m interested in.
- Google stated that it had „begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear“.
- In July 2023, YouTube removed the channel of British journalist Graham Phillips, active in covering the war in Donbas from 2014.
- In some countries, YouTube is blocked for more limited periods of time, such as during periods of unrest, the run-up to an election, or in response to upcoming political anniversaries.
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Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use.
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YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. YouTube officially launched the „polymer“ redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube. Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.
In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform. Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets. In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google’s Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024 the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.
When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. The system, which was initially called „Video Identification“ and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice.
Any successful complaint about copyright infringement results in a YouTube copyright strike. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at „301“ (later „301+“) until the actual count was verified to prevent view count fraud.
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The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents‘ consent.
